Bucharest | City Identity and Outdoor Campaign

The Municipality of Bucharest has decided to adopt a logotype for the city, launching a public contest for the realization of that mark.

The challenge presented was very clear. The city needed a visual system, a visual identity that could organise and simplify communication with the citizens, and could at the same time define a clear hierarchy, bringing together the city and the city hall. We needed to represent Bucharest, a global city, the city for everyone.

See the entire case study: http://brohouse.com/project/bucharest-city-identity-and-branding-proposal/