Toyota 4Runner - Wilderness Therapy 360º VR
Near the end of 2016 we launched a responsive, high fidelity VR experience for the Toyota 4Runner. In partnership with the team at RAPP LA, Idol handled all aspects of the creative concept, production, and launch.
The campaign concept was Wilderness Therapy. At it's core, it allowed users to immerse themselves in beautiful, remote locations via the Toyota 4Runner – all from the comfort of their living room. Users could explore 360º in each majestic location, getting that sense of adventure and tranquility that only nature can provide.
Our expertise covered the full creative spectrum including: creative strategy, location scouting, photography, retouching, VR scene stitching, experience branding, UX and site design, sound design, as well as full responsive development.
No single image can do the project justice, so be sure to keep an eye out for additional posts in the near future.
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Interested in creating a VR experience? We can help. Email us at hello@idol.partners
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