Shoppingbuddy, an offer discovery app

Shopping Buddy was an idea we helped materialize. It’s an app that shows offers and discounts on products, real-time. Apart from that, it allows retailers to target customers based on their shopping habits. To develop this product, we first identified 5 personas of shoppers. The information architecture was planned accordingly, showing relevant information to different kinds of shoppers. Adding functional aspects like store timings, directions and catalogues of the various stores listed on the app added to the overall user experience.