Citadel Responsive Redesign

In 2016 I was the in-house Creative Director at Citadel, a global hedge fund. While employed by Citadel, I was stationed in Los Angeles but frequently commuted to their New York, and Chicago offices to work closely with teams at those major outposts.

I was tasked with creating and defining a contemporary aesthetic that represented their technical innovation and speed while paying homage to their stable heritage.

Citadel has two major pillars to their business, Citadel, the hedge fund, and Citadel Securities, the market maker. I redesigned the sites for each branch, with overarching brand aesthetics that tied them together, but allowed them to stand independently just as well.

The design process was extensive, many directions were explored. This is an example of the final release for Citadel.com

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Development and production design was completed by Edelman.

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See it live at www.citadel.com