03 — Wealthfront Illustration System

I wrote a process post! My favorite thing ever.

Just kidding, it took me forever. I did a small process write-up about building out the initial illustration system that I worked on for Wealthfront last year. From moodboards to paint-y explorations to expanding out the style to encompass a cohesive set of everything (icons, spots, headers, patterns, etc), this is just a bit of the design thinking that went into the process. Thanks to the Wealthfront design team for being excellent collaborators :D

Learned a lot, esp about how to bring energy, friendliness, and joy into a field like finance! Check it, let me know what you think: byalicelee.com/wealthfront