Gludo, a price aggregating web portal

We were on-board with Gludo, a price aggregating web portal, since its initial stage. Starting with a competitor analysis, we helped arrive at the brand positioning. Then, a consumer behaviour research gave us insights around which we implemented various website fixes. We collaborated with the team and re-looked at how information was represented, things to include, exclude, etc. and redesigned accordingly. One easy-to-miss yet vital component we fixed was the lack of branding across the website.