Head Salon Emporium Business Cards

HEAD Salon Emporium is a new concept hair salon. It combines the hair artistry of Monic, the lead and only hair stylist, and the gallery setting in which she performs her work. Each month the gallery changes and she hosts another local artist. This project aimed to rebrand the salon so that it was more cohesive and viable against other salons in the area. The tone of the company was fun, natural, organic, artistic with eclectic tastes. The goal was to incorporate all of these things into the branding. The logo was a nod to the old logo with the resemblance of the head, but adding the natural leaves to denote the organic nature of Monica’s salon. The paring of the serif and sans serif was to make the brand look modern and appealing. The influence of the abstract marbled paper was used to incorporate the art and the Boho feel of Monica’s salon as well as a touch of natural and earthy tones. The website, signage, menu and business cards continued to incorporate the texture to further the influence of the brand identity.