Social Advertising - Doesn't Have to Suck

Ads can be annoying. But to they always need to be terrible? Anyone that's worked in advertising has touched banners at some point, or been tasked with capturing an audience's attention within an already captivating (and personal) world. Rather than just slap together the bare minimum that you know is going to get closed the moment it graces the screen, I've always set out to make everything I touch the best.

There's something great in everything. It's our job to dig deep, shine the light in the dark corners or follow your gut to break the mold. This can be as simple as creating creating something you'd want to see, or just as easily how we frame the message, or tone. There's excitement, joy, surprise, and emotion in all things.

Cool things have come from everywhere. And more often than not, you won't just surprise yourself, but the users on the other side too.

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This was part of deck outlining some of our unique process, thinking, and technology around paid media creative.