Wix Homepage "Above-the-Fold"Optimization pt.1
I love Wix's homepage, it's no surprise it's beautiful but i believe in it's desire to look beautiful (I'm sure there's plenty of pressure for a website building company to make beautiful pages). But in their attempt to make a beautiful homepage their above-the-fold section does not make it clear enough that you can scroll down. Now perhaps this is intentional and they want to drive traffic directly to the 'start now' button but this is asking a lot from a visitor who may be visiting their website for the first time. In keeping with the minimal design standards i simply added a button and text encouraging people to scroll down as well as a second button with text saying "why Wix?" for visitors who are not yet ready to jump into signing up.