Striiike Branding - Process Vignette

The Streicher sisters, a power trio of beauty experts whose star clients include Emily Blunt, Anne Hathaway and Jake Gyllenhaal, gathered their forces in a Beverly Hills beauty studio. Celebrities in their own right, we set about putting a name to the magic. Already winning the lottery with the last name Streicher, Striiike was the obvious choice. The perfect verb for what the force of all three of them feel like together, with each "i" representing one of the three sisters.

Jenn Streicher - Makeup
Kristie Streicher - Brow Whisperer
Ashley Streicher - Hair

Striking a balance between the girl's personality and craft, the "strikemark" was raw and punk rock, while being framed by the word's str( )ke utilizing a clean sans-serif more appropriate for the industry.

From the final brand guidelines, aesthetic of the physical salon, products, designer collaboration, media appearances, social, and more were expressed and evolved into a mature brand, which has continued to make waves around the globe.

By staying honest to the girl's personality and vision, the brand's presence has disrupted the celebrity and beauty industry and continues to attract attention from global brands to magazines such a W and Vogue.

More to share soon.

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Visit Striiike's instagram to see more.

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Visit Idol's Dribbble page to see more, a digital creative agency in Los Angeles, CA