Tuff - Logotype

This is the final Logotype for Tuff. A growing team of digital marketing experts who specialise in paid media management and implementation. Tuff means Cool, Sharp and Elegant. The client wanted something that wasn't too serious, a little bit fun yet still focused enough to be taken seriously.

This is the version we ended up going with, a fast, signature style type. I'm really happy with how it came out. We explored having 2 colour pairs that will be used throughout the branding and I think combining all of this we have created the perfect look and tone for the brand.

Would love to hear what people think...

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