Designing Personas to identify business needs

Personas give real insights into prospective customers, that results in designing a much better product or service that help to align strategy and goals to specific user groups. Identifying personas and user stories are an integral part of our design process. For any given project, creating only three or four personas is best. The goal of personas is not to represent all audiences or address all needs of the business but instead to focus on the major needs of the most important user groups.

Our design sprint helps in rapid prototyping, envisioning new products, or re-imagining existing ones.

Learn more about our design sprint workshops and contact us here.