Logos

Two completed projects for this week. Clients always come with the exact idea of what they want, but sometimes the easy way is not the best way.

I always insist on not creating a "so clever" type of Logo (symbol), it's better to tell a story, it's more beautiful to hide a "meaning". Creating a bird symbol for a birds business, or a plane symbol for an airline corporation won't be the correct path to follow, yes, it will look good, but it's just the "easy solution"

If you are a designer being paid for a client, push harder on your ideas, create something meaningful, not meaningless. Creating that "clever Logo" is not creating a Logo at all, that's called creating an Icon, learn the difference 💪