Bts XWP

For the past 4 weeks, as time permited, I've been working on crafting the custom logotype @Chase Turberville created out of the brand's secondary element: triangles.

When XWP's brand was in strategy, we kept coming back to the idea of quilting. I thought this idea could be presented through the logotype.

So I cut, glued, then varnished countless triangles. Then - I had to figure out how to light the piece.

This is one of the many images and potential directions - this would be part of a larger composite.

It's not done yet! Back to work to finish this bad boy.