WWF Cards

WWF does a lot of work in a lot of places, and none of that work follows the same recipe or process. So when they talk about their work, its makes sense that each project would have specific needs.

When developing a card system for WWF to promote their work I kept in mind the need for flexibility. Not every card was the same and, yet, not every card could be different. This was WWF after all—one of the most iconic brands in all of conservation.

Working with their team, we developed a flexible card system that required only a headline to display. Label, subhead, descriptive text, text fields, calls to action, URL, images, colors, size—these were all optional.

We encouraged consistency by providing them with a “Recommendations and Limitations” documentation that provided recommendations for layout and intended-use. As with all documents of this sort, this was delivered as a living document—subject to change based on the needs of their team.

The result is a flexible system that allows them to promote a story or initiative at a moments notice—with a visual presentation that reinforces a well-established brand identity.