Elements Full Colour Final

In October of 2015, I was approached by the chair of the board for Calgary Association of Self Help, a personal friend, about what would be involved in rebranding the Association for the future. I was invited to visit the board to help explain that rebranding at this point in their history was more than just a logo, it was about discovering WHO the organization really was, and then creating an identity and name that would flow from that.

Fast forward to this past January, and the newly renamed Elements Calgary Mental Health Centre launched their new name and identity to a very positive reception. I'll be posting some future work here as we begin to execute the identity.