Mollie Logo
Today we’re shipping our complete rebranding. The first thing we designed when we started this project was the logo. It was clear from the very start that the big red pill that used to adorn our building, website, and merchandise had to go. Being, in essence, a financial institution, we were hesitant to continue using red, the colour of caution, of stop signs and brake lights.
The new colour is blue, the colour that emanates accessibility, approachability, and gives off a sense of calmness.
The logo features a single M, simple and streamlined, like we strive to make our products. An idea we extended in the logo that features the entire word.
Read some more about us and the rebranding on Medium.