Time For An Office Visit

I was recently doing some A/B tests to find the right mix of content that encouraged people to make yearly appointments for their cats. And in one of the variations, the only difference was whether or not this little guy was at the top of the email...

How'd he do? Well, the group that saw him converted at a rate 25% higher than the text-only group. So, I'd say pretty well (though it was a fairly small sample size).

(Paw prints inspired by @Paulius Kairevicius )