Interessa | Brand Utility Agency | 03

Challenge:
Develop the enterprise's visual identity, based on the strategy and brand stance previously determined by the staff.

Solution:
After reading carefully and being immersed at the company's brand strategy, I determined its visual language through the technical-formal elements (design principles and composition settings) and aesthetic-formal elements (text, non-text and mix components) of visual language theory.

Interessa © 2012.
Alexandre Ribeiro Costa, Intellectual property (IP) 2012.