Sojourner Design Co Identity

I am a little anxious to post this because I don't do much refined hand lettering and there are so many in this community that do it really well – but in the spirit of sharing, here it is.

My wife is starting an Etsy shop that sells hand sewn handbags and toddler fashion items, I was very excited to help her brand this but also felt like her style was a little out of my wheelhouse. After weeks of sketching and refining we finally landed on this direction together. She wanted it to be organic and fun but feel established and not too feminine, and also be able to work as a label on her handmade goods.

I'd welcome some feedback.