Word to your Mother!

Based on the results from recent campaigns, we knew that we wanted to maintain a retro style. We researched inspiration from mid-century two-toned illustrations for the mother and children. This helped us draw them in a way that fit our content needs while still achieving a level of authenticity. The idea was to remind the mother/child dynamic of the memories they have had, using the candy as a vehicle.
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Making OldTimeCandy.com’s story great at Gauge.