APMEX checkout
My first big project at APMEX. We started this in June of 2016. It launched in January 2017. Our main goals were to shorten the process, decrease abandon Cart, and increase conversion. We successfully reduced abandon cart. That by its very nature increased the conversion. On average it takes users less than 2 minutes to complete this cart. That's down from the almost 8 minutes of the previous version.
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