The Truth About Willow

To inject some fun into quite a complex subject area, the design of the document mimics a top-secret Government dossier.

Iggesund worked alongside The Haven Company to submit a brief into their annual national design competition ‘Brief Cases’. The brief called for an infographic that would be used to better explain to farmers the benefits of being involved in their new ‘Grow Your Income’ scheme.

The dossier is 8 pages, with a secret code hidden beneath a panel on the last page. The code is entered onto a website which offers more information about the campaign. My submission went on to win a Gold Award at the annual Print Solutions Awards in London.