The Best Rreason

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The Best Reason is a sureal, vintage design that present's eight reasons to choose Domaine Glinavos. Each “reason” is a monthly campaign, offering a unique experience and a unique knowledge to the user. Each “reason” is a solid proof of love and hard work of the brand for the best outcome.

A creative and imaginative design which offers a special experience, as well as a significant increase in each campaign’s performance.

Having as a main goal the promotion of the brand “Domaine Glinavos” - main part of the living tradition of Zitsa, one of the most famous wine regions in Greece, with some of the most interesting native varieties - “The Best Reason” was created. This is a digital custom development with rich multimedia material, which effectively contributes to the user’s experience and enhances two of the main stimuli of sense: such as sight and hearing, through a highly interactive and surreal environment.

The user visits thebestreason.gr/en and is invited to participate in its digital journey. A journey that presents 8 different “reasons” to choose Domaine Glinavos. Each “reason” is a monthly campaign, offering a unique experience and a unique knowledge to the user - taking advantage of the entire spectrum of digital communication channels and the efficient targeting of their audience. Each “reason” is a solid proof of love and hard work of the brand, for the best possible outcome.

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Additional Credtis Credits: Annika Kamarinou / Generation Y