Ecommerce Analytics Guide Cover

This is the cover art for a new guide up at www.shopify.com/guides
SEO often dictates the length of these titles, so they tend to fall on the lengthy side of things. As a result, I try and keep the visuals simple and boil concepts down to their essence.

The idea here was to use line in the context of both typography and data. Helvetica was chosen for its default web aesthetic.