Zalando Product Organization - Principle Three

This animation is part of a set of projections I produced for an internal event at Zalando. The graphics were designed by Andrea Cevenini.
We experimented with geometric abstractions of organic cells to convey a new set of principles for the product organization at Zalando. Together with Andrea I worked on the concepts for the animations. We decided to go for smooth and almost hypnotic loops to support each principle in the projections and add meaning through their motion.
This one is about pursuing excellence.