Brand Attributes Mapping: Feedback Screen (2 of 2)

New article I'm working on calls for a visualization of brand attributes behind the interface. Trying to document the process of translating words to visuals.

Concept 2: Power Tool
Power tool is dependable, practical, controllable, quick, smart, and tough.
Use of color is poignant as well as verbiage on actions. We are not having a conversation with the user, but enabling them to take fast optimal actions. They want to see more and do more and we make sure every space is utilized to its full potential. Action items, controls, and processes come to the forefront.

https://medium.com/@logandebiase_56175/brand-to-interface-389fd6e4af1d