Brand Attributes Mapping: Feedback Screen (1 of 2)

New article I'm working on calls for a visualization of brand attributes behind the interface. Trying to document the process of translating words to visuals.

Concept 1: Companion
Companion is personal, contextual, focused, fool-proof, human, and supportive.
We engage the user in a discussion and make sure they know they are making the right moves. We are their companion who never lets them down. We can sacrifice space to make sure the user feels comfortable and focused. Animation, gestures, and emotional color choices come to the forefront.

https://medium.com/@logandebiase_56175/brand-to-interface-389fd6e4af1d