Kidscoast Logo

MIND MAP:
Coast > water > waves > forward movement > journey/adventure > boats > colorful nautical flags > use flag designs and meanings to represent part of the journey/adventure
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Kidscoast Branding: Due to the names, Seacoast and Kidscoast, the use of waves and water seem fitting to show forward movement as well as a journey (an adventure). Kids love the water. How many hours did parents spend at the pool this summer? How many times were they asked to extend playtime in the bathtub with toys…floats and boats?
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The logo itself serves many functions. It is a nautical flag, a "K" shape, and also represents the five points of the Kidscoast Ministry Model.

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Art Direction: dribbble.com/Elyse Salamon
Attached you will find the original logo.