The Jargonaut

Here's number 3 in our series of villains of charity video production (and how to defeat them):

If you know a lot about a subject, you’re vulnerable to the Jargonaut. It represents a video with a robotic voice over and a script peppered with jargon. The result? People are sent to sleep.

How to defeat it:

You have to fight the Jargonaut on two fronts. The first is language. Keep sentences short, words simple and the tone conversational. Read everything out loud – it will help highlight stumbling blocks. The second front is voice. Avoid a cold, generic voice over (sometimes referred to as Mid-Atlantic). Each accent has its associations, for example, in the U.K. a Scottish accent is considered trustworthy and a Geordie accent is considered friendly. So choose an accent that fits your