Cautious Nauseous

Here's the next in our series of villains of charity video production (and how to defeat them):

This is Cautious Nauseous, a fiendish villain that feeds on your fears and anxieties. She knows you’ve got a lot riding on the film production – people to please and targets to hit – and she’ll convince you to play it safe. The result? A video that’s uninspiring or unsharable.

How to defeat her:

First of all, you need to become comfortable with some level of risk. Secondly, push your creative team (internal or external) to develop original creative ideas that meet your objectives. Thirdly, try and road test your concepts and scripts with colleagues, friends and family to get a fresh perspective. Finally, if you’re ambitious with your film, you’ll need to bring key stakeholders along with you from an early stage.