Citarella Gothic

In seeking a strong, utilitarian gothic alternative for Helvetica, we're left with few options for unobtrusive functionalism. As such, we decided to create the Citarella Gothic family. The ligatures are characteristic of the signage and architecture around Sarno, where the Citarella family originates. The sweeping arcs, broad counters, and clean swashes allow for the architectural design to be imbued with the warmth and humanity of its namesake.

http://www.myfonts.com/fonts/don-citarella/citarella-gothic/