Karthika Gupta Logo Mark

I am SO excited for my client to see this logo mark and to see what she thinks! We're going for simple, minimal, and symbolic. The waves represent both movement in her business (as it's multi-faceted) as well as the ocean, and the line below represents land as well as strength and steadiness. Nature and the outdoors are big to her, so I'm loving exploring ways to incorporate that in a very simple and striking way!