Colorado Rockies Brand Recharge Logo Set

Almost two years ago I got the general idea for this script, and then a little over one year ago I began my first draft. For the most part it was an easy process, everything translated well from my head to the screen. Everything, that is, but the "o"...

I went through about a dozen different options before eventually landing on this one. My main problem was keeping all letters connected at the bottom, primarily to avoid running into the point on the proceeding letter, and secondarily to reinforce the idea of the script acting as a sturdy, connected mountain range.

Strong opinions were had by all who saw it -- o's were mistaken for a's, friendships were destroyed, type rules were intentionally and forcefully shit upon, and an unqualified reality tv star was elected to the highest office in the land. It was as tumultuous a side project I'd ever had, but in the end I'm pretty happy with how it turned out.