Codenvy brand Identity Program
We’re so very proud to announce our latest rebrand project for Codenvy.
Codenvy is a powerful product that combines the ease and efficiency of cloud based collaboration for code development, with the ability to easily test applications in a consistent and reliable environment. This allows developers to work from anywhere seamlessly and instantly, in complete collaboration.
For years enjoying cult-like status amongst developers, Codenvy took the next logical step—to provide an offering for enterprise clients. The subsequent rebrand and repositioning is built off of everything loved by the grassroots fans, but tailored to also appeal to larger clients. Given that the core beauty of Codenvy’s service is simplicity and collaboration, we looked to bring those qualities into the new logo and visual system.
Humanizing their offering was our first priority—as the nature of the service is intangible and at times difficult to show. By using case studies of actual clients, and hand drawn portraits, we were able to highlight results prior to delving deep into the technical details.
Embracing the notion of a streamlined experience, the monogram C is finished by the cursor line, both completing a circuit and giving a subtle nod to software development.
More Images to come!
Animation by the amazing @Trevor Van Meter