Military Friendly® Logo :: Initial Mark

Lead a team of in-house designers to revamp Victory Media's flagship brand, Military Friendly®.

The words "Military" and "Friendly" allowed us to work with some strong icon mark ideas. With being a patriotic/military company, we created a mark that reflects an implied American flag. The stars represent the four categories in which an institution can be certified as Military Friendly®. The team worked together to keep bold and patriotic feel.

More work on the identity in future posts.

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Victory Media Team:
Joe Maiocco :: Lead Art Director
@Edgar Reynolds :: Art Director
@Mike Asper :: Graphic Designer