Propeller

Meet Propeller.

The team behind Propeller are building tools to help people communicate better with data. Specifically, their tool helps to build compelling interactive data visualisations that can be instantly shared and embedded in their favourite communication channels.

The idea behind Propeller, is that they move data/ideas/visualisations forward. Imagine a seed being carried through the wind, then landing to grow and blossom.

This has been a complete pleasure to work on and also quite difficult. I made extensive iterations of propellers, I also traced some. But in the end I constructed my own as you can see from the grid. I used circle sizes from the Fibonacci sequence as the different sizes work beautifully together.

Larger version of the full mark is attached.