Lenny Boy Brewing Co. Logo Reject Numero Uno

Just one of the many rejected logos for Lenny Boy Brewing Co. in Charlotte, NC.

The brewery was named after the owner's dog and originally sported a logo sketched verbatim from an old photo of him and ol' Lenny Boy. In the redesign, I didn't want to lose the bond between man and dog, but also needed something that hinted this relationship/brand origin without being so blatant. Anyways, stay posted to see more logos from this fun...and ultimately depressing project.