West Florida OB/GYN

Working for HCA, I created this logo for a new medical practice in West Florida. The gestural symbol of woman and child gives it a spa-like vibe of calm and wellness that women interviewed found attractive in an OB/GYN, and the wave element fits with West Florida.

I've attached an earlier concept for this logo that was shot down because the client wanted the female figure to be more "maternal." I'm glad they did; the mark needed other refinements as well, and I'm really happy with how this turned out!