Illustrations for new brand approach.

I am leading a rebranding project for a wealth management application. These illustrations will support the new personality and will be used for marketing and definition of the customer experience. The line illustration style was favorited by the exec's so I'm exploring a blend of accuracy and fun, which resonates amongst our brand pillars. Main focus was on varying line weight, creating/controlling depth and exploring different ways to use color (bold, soft, lines, washes, etc)

Definitely not reinventing the wheel, but rather reinventing the product. :)