Gifting Website Logo Options

Making some logo options for a new startup in the gift giving industry. Would love some feedback on which option is stronger!

Logo/Brand Concepts:
- heart: showing love when gifting
- prism: reflects the different angles/goals of the company (focused on the gift giving industry from vendors to end customers)
- box: showing the physical box of a gift
- "L": incorporate the first letter of the company name

Thanks all!