Logo for IHG's Digital Product Experience Team

This logo for my creative team was inspired by the building where we work. I also wanted to create something that felt like it was unfolding, in this case, a group of unfolding screens. We're a product and UX-focused group, and screens are the digital entry points for our users.

All of the logo and brand work was influenced by the IHG corporate brand, which includes heavy use of orange, gray and neutrals.