Mimis Branding

Mimis is a London-based team of creative sisters with passion for decor and baking. They have merged the two to offer bespoke catering for any occasion. I created for them a visual identity, which reflects their playful and friendly approach. The fork and flower symbols in the logo refer to catering and decoration – the main services offered. The use of handwritten type combined with the selection of subtle pastel colours express the passion, femininity and a personal touch.