Logo for Turismo Nômade
Branding project for a travel agency based in Piracicaba, Turismo Nômade develops custom travel plans with a special focus on a more adventurous tourism — their target audience is comprised mainly of young professionals that haven’t yet started a family and are in search for ways of enjoying themselves.
The brief asked for a visual identity that expressed a free, independent spirit with a dose of good humour. We were also to avoid colours, typography and symbols associated with a more traditional “luxury” tourism, for even though Nômade’s clients have money they also perceive themselves as “alternative”.