Your Last Host — Website Redesign

Brief:
YourLastHost is a respected online hosting provider with servers on both coasts of the USA and Europe. Their old public website was overloaded with unnecessary information that broke the visual hierarchy and decreased the conversion. I had to make a complete redesign with a strong focus on the user.

What I did:
I conducted whole design process—using the Stanford Design School methodology—starting from the heuristic evaluation of a current situation and ending up with a user testing.

Why this way:
All the decisions I made during this process are based on the research results and user portraits I made right in the beginning. In the beginning, I defined a clear comparison of the plans and prices—it was important to my target audience—and I kept it in the forefront of my mind while designing.