Secondary Font | Brand Book | Knife and Fox

POST: Anonymous Pro was chosen as the secondary font for the brand. A great monospace choice by Mark Simmons, I felt like it gave a good ode to the 90s Apple GUI that captured both the era and location of the KF! branding.

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PROJECT: Last summer I had a blast doing a branding project for a design agency relocating from Seattle to Los Angeles. Needing to evolve from PNW hipster to The OC, I thought it was a fun challenge. The final result was an early 90’s themed California with an ode to Saved By the Bell.

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CLIENT: Knife and Fox is a product design company located in the Silicon Beach area of Los Angeles. Hit up their founder @Shea Lewis - they are accepting projects!