Craft Automation - Icons

I was given the task of bringing life and energy to a company that works in the world of automation. The craft beer industry is full of strong bonds; between brewers, their suppliers, and their customers. Giving automation a personal touch was the focus of this project, and I was able to create a series of icons and messaging that removed the burden of overly digital and technical jargon, and brought in elements that feel more classic and familiar.