TWC - 04

Exploring some type lockups for this possible logo direction for a subscription-based service that will deliver monthly curated pairings of responsibly-sourced, premium loose leaf tea with artisanal foods.

One of the primary goals of this service is to provide its subscribers a way to disconnect from their hectic, stressful, technologically dependent lives for a bit, and to give them a reason to physically and emotionally connect with themselves and loved ones through the shared sensory experience of artisan food exploration. This service will encourage its subscribers to let go, and give themselves permission to experience profound joy.

At its launch, the service will provide tea and small batch, hand-crafted chocolate pairings, but over time, more artisanal foods may be included. Tea will be the one constant, and will be shipped every month.

From the creative brief, the tone should be full of whimsy, wonder, and joy, and should evoke the lighter, funner side of life.