Local Team Hoodie
At Underbelly we get to work on a ton of cool projects, but this had to have been one of our favorite.
We were given the awesome opportunity to work with the Local Team at Facebook under the direction of Jon Lax, to develop a brand that could represent the team. Originally the team was called Pages & Places, which is where the flag (pages)/map (places) concept came from.
On top of that already awesome project, we created a number of pieces of swag to give out to the team. One of my favorite pieces was this hoodie with the embroidered logo as well as a pattern inside the hood of sub-logos for teams that make up the Local Team.
