Fitness Startup
Young professionals in cities like New York and San Francisco have hundreds of options from studios, gyms, and private lessons to join. But curating these options to what is relevant for each person, and incorporating everyone’s personalized fitness goals is what cuts through the noise and allows people to discover meaningful experiences.
We partnered with a New York-based startup (currently in stealth mode) to explore the parameters that can help people discover fitness opportunities that are right for them. We then set out to observe, analyze, and design the right user experience that would motivate people to develop and stick to new fitness habits.